The Hyson brand colors are broken into two palettes – a primary palette and a secondary palette. Use the guidelines below when creating brand materials.
Primary Palette
Hyson Blue, the primary color, is a modern and bold blue. Representing confidence, trust, and innovation, Hyson Blue should be the majority color used in all brand materials. Black and white are also part of the primary Hyson palette – white as a background color and black recommended most often for text.
For print applications (CMYK), it's important to test these values as results will vary from printer to printer. Adjustments may be necessary for consistency.
Primary
Hyson Blue
| HEX: |
#1890d3 |
| RGB: |
24/144/211 |
| CMYK: |
77/32/0/0 |
| PMS: |
299 C |
White
| HEX: |
#FFFFFF |
| RGB: |
255/255/255 |
| CMYK: |
0/0/0/0 |
| PMS: |
|
Black
| HEX: |
#000000 |
| RGB: |
0/0/0 |
| CMYK: |
0/0/0/100 |
| PMS: |
Black C |
Secondary Palette
The secondary palette is comprised of accent, dark, and medium blues, lime green, and variations of gray. Compared to Hyson Blue, the secondary palette should be used proportionately less. Be sure to always use the secondary palette in combination with the primary palette, and keep in mind these do not need to all be used on every application.
For print applications (CMYK), it's important to test these values as results will vary from printer to printer. Adjustments may be necessary for consistency.
Secondary
Light Blue
| HEX: |
#55bbf9 |
| RGB: |
85/187/249 |
| CMYK: |
56/11/0/0 |
| PMS: |
2985 C |
Dark Blue
| HEX: |
#033c5c |
| RGB: |
3/60/92 |
| CMYK: |
97/35/0/64 |
| PMS: |
534 C |
Medium Blue
| HEX: |
#006296 |
| RGB: |
0/98/150 |
| CMYK: |
100/35/0/41 |
| PMS: |
647 C |
Lime
| HEX: |
#cef456 |
| RGB: |
206/244/86 |
| CMYK: |
22/0/80/0 |
| PMS: |
374 C |
Gray 1
| HEX: |
#e6e7e8 |
| RGB: |
230/231/232 |
| CMYK: |
8/6/6/0 |
| PMS: |
Cool Gray 1 C |
Gray 2
| HEX: |
#d1d3d4 |
| RGB: |
209/211/212 |
| CMYK: |
17/12/12/0 |
| PMS: |
Cool Gray 3 C |
Gray 3
| HEX: |
#58595b |
| RGB: |
88/89/91 |
| CMYK: |
64/56/53/28 |
| PMS: |
Cool Gray 10 C |
Gray 4
| HEX: |
#343435 |
| RGB: |
52/52/53 |
| CMYK: |
2/2/0/79 |
| PMS: |
446 C |
Tagline Gray (Tagline Use Only)
| HEX: |
#808184 |
| RGB: |
128/129/132 |
| CMYK: |
52/43/41/7 |
| PMS: |
Cool Gray 8 C |
Accessibility
Accessible design allows users of all abilities to navigate, understand, and use a brand. Web Content Accessibility Guidelines (WCAG) 2.0 serves as the standard for website color accessibility and informs print accessibility as well.
Use the link below to explore Hyson's accessible color palette options. Be sure to note when a color combination is accessible at any size (AAA & AA), accessible for large text and graphics only (AA18), and when you should refrain from using a color combination at any size (DNP).
