Typography
Primary Font
General Sans is a rationalist sans serif typeface. With nods to geometry and a simple, minimalistic form across multiple weights, this type family excels in branding applications. It works well on digital applications and in print artifacts, providing the scalability necessary to represent Hyson in all branding outlets.
Type Styles
When building Hyson brand materials, consistent typographic treatment is an important consideration. The styles outlined below provide a general guideline for visual hierarchy in brand materials. These styles are based on a standard-size print document; please scale as needed to achieve appropriate sizing on digital applications and other applications. Note: when a variable color is listed, this is intended to be flexible per application as required by the design.
| Font: | General Sans |
|---|---|
| Size: | 36 pt |
| Weight: | Regular |
| Line Height: | 44 pt |
| Case: | Title Case |
| Color: | Variable |
| Font: | General Sans |
|---|---|
| Size: | 28 pt |
| Weight: | Light |
| Line Height: | 36 pt |
| Case: | Title Case |
| Color: | Variable |
| Font: | General Sans |
|---|---|
| Size: | 20 pt |
| Weight: | Medium |
| Line Height: | 26 pt |
| Case: | Title Case |
| Color: | Variable |
| Font: | General Sans |
|---|---|
| Size: | 13 pt |
| Weight: | Bold |
| Line Height: | 19 pt |
| Case: | Title Case |
| Color: | Variable |
| Font: | General Sans |
|---|---|
| Size: | 14 pt |
| Weight: | Light |
| Line Height: | 19 pt |
| Case: | Sentence Case |
| Color: | Gray 3, Gray 4 or Standard Black |
| *May also appear in white with proper background contrast | |
| Font: | General Sans |
|---|---|
| Size: | 10 pt |
| Weight: | Extralight |
| Line Height: | 14 pt |
| Case: | Sentence Case |
| Color: | Gray 3, Gray 4 or Standard Black |
| *May also appear in white with proper background contrast | |
| Font: | General Sans |
|---|---|
| Size: | 8 pt |
| Weight: | Extralight Italic |
| Line Height: | 12 pt |
| Case: | Sentence Case |
| Color: | Gray 3, Gray 4 or Standard Black |
| *May also appear in white with proper background contrast | |
Fall-Back Font
If the primary fonts are not available, Arial is the preferred fall-back font. Arial is available natively on Mac and PC devices.