Hyson Brand Guide

Logo

Primary Logo

Hyson's primary logo is built on modern, minimal typography — setting a confident and commanding brand presence. In order to maintain brand integrity, it's important the logo receives consistent visual treatment. The following guidelines outline how the logo should be applied.

The primary, or standard, logo simply uses the name "Hyson." It should primarily be used in Hyson Blue or reverse (white). If needed, there is an option to use the logo in solid black. All official logo files include a trademark symbol; please refrain from using any version of the logo without this treatment.

All primary logo files can be downloaded below.

Download Primary Files

Logo with Tagline

Some applications may require or benefit from including the brand tagline, Made for the Challenge. In these cases, please use the pre-arranged logo files below to ensure consistent logo treatment. This includes a version in Hyson Blue and Tagline Gray, as well as a reverse (white) option and an all-black version if needed.

All tagline treatments require the trademark symbol to be within the lockup. Download logo-tagline files using the link below.

Download Logo-Tagline Files

Tagline Only

For special circumstances, the tagline may be used independent of the Hyson logo. However, for brand consistency, it is best if the Hyson logo appears elsewhere on the application.

The tagline files are available in black, reverse (white), Hyson Blue, and Tagline Gray. Download the files using the link below.

Download Tagline Only Files

Clear Space

The Hyson logo and tagline look best when there's breathing room around the letters. Proper clear space guarantees the logo isn't too close to other design elements or the artifact edge.

The minimum clearance around all sides of the logo is equivalent to the width of the letter "N" in Hyson. This applies to both the Hyson logo on its own, and the logo-tagline lockup.

When used independently, the tagline's minimum clearance around all sides is equivalent to the width of the "M" in Made.

Refer to the diagrams below when placing the logo or tagline.

Minimum Size

For accessibility and legibility, the logo should not fall below the recommended minimum size. Below you'll find guidelines for each of the logo versions and minimum size recommendations for print (in inches and centimeters) and digital (in pixels).